An indicative pledge is an indication of the level of support you would be prepared to give to a branch when it comes to raising share capital. The pledge form will also ask for an indication of whether you would be prepared to bank with your local branch. Pledges of support are not binding.
The aim of this process is to determine the level of community buy-in. It is ideal to have as many people as possible from your company to indicate not only an interest in becoming a shareholder, but also in banking with a branch.